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AN ORGANIC CHALLENGE
EVERY DAY

WORKING WITH BEER AND MAKING IT 100% ORGANIC IS ABOVE ALL A QUESTION OF DESIRE, SOURCING, RIGOUR AND REGULARITY A REAL QUEST FOR THE HOLY GRAIL OF QUALITY AND TRADITION WITH AN ADDED HELPING OF HEART AND SOUL A 100% ORGANIC TASTE

The AB label as well as other official organic labels, including the European label, compulsory since 1st July 2010, are unforgiving over all of the quality criteria from raw materials to the manufacturing chain. All of these guarantee that labelled products come from organic channels with irreproachable traceability.

In the case of organic beer, which is a blend comprising several ingredients (cereals, hops, yeast, fruit flavours, spices), the AB label requires a minimum of 95% of organic food produce in its production. Tolerance is essentially applicable to hops, of which less than 5% is involved in its composition and which remains very difficult to find in the organic chain, at least in France. However, all of those used by Brasseurs Savoyards are organic.

Artisanal brewing of organic beers is undertaken with conviction and requirement, and flies the colours of sustainable development, a maximum of relocation of raw products and the desire for transparency towards consumers.

ORGANIC A LICENCE WORTH ITS WEIGHT IN GOLD

The organic licence is the same colour as beer as it is worth its weight in gold. It is a niche market undergoing exponential growth which does not depend on large multinational breweries and which is appealing to a client base increasingly attached to the quality of nutrition in the widest sense of the term. Organic products are everywhere, and so it was quite natural that this thousand year old drink made using cereals also be concerned.

"Craft breweries", which are human scale, independent and traditional in their brewing methods are clearly at the hear of this organic commitment. As partners of a biological and bioethical process, they have triggered a quite natural process. For those who have made organic produce a keystone of their food produce, the lack of pesticides or chemicals has become inseparable from health and the enjoyment of eating and drinking healthily. This does not mean they are boring or tasteless, organic beer is an example of this and shows all of its colours to its fans!

As our organic beers range from blonde to brune, ambrée to blanche and also has the taste of fruits, flowers, spices or liquors (génépi, whisky, cognac) to vary the pleasures and match each occasion and meal. Matching meals with organic beers allow us to know and better appreciate the flavours and subtlety of this beverage which, before, was rarely present around the dinner table. Nowadays, artisanal and organic breweries have beer experts whose role is to return its image and make it a gourmet product.

As a living product, organic beer is a beer de garde which can be stored and whose flavours develop over time. Rich in vitamins and oligo-elements, unfiltered and unpasteurised, it is a drink which due to the lack of conservatives, is fragile and which needs to be stored away from direct sunlight, in a dry and cool place, a little like wine. It should be consumed at between 5 and 13° depending on the "beer" and to release all of its flavour.

"QUALITY CANNOT BE INVENTED,
IT IS SOUGHT AFTER...
THIS COMMITMENT
IS OUR STRENGTH"